Name: Strategic Reframing: The Oxford Scenario Planning Approach (en Inglés)
Price: 48170.00 CLP
Availability: InStock
Author: Rafael Ramirez; Angela Wilkinson
ISBN: 9780198820666

portada Strategic Reframing: The Oxford Scenario Planning Approach (en Inglés)

Formato

Libro Físico

Editorial

Oup Oxford

Autor

Rafael Ramirez; Angela Wilkinson

Año

2018

Idioma

Inglés

N° páginas

280

Encuadernación

Tapa Blanda

ISBN13

9780198820666

Categorías

Estrategia empresarial

Strategic Reframing: The Oxford Scenario Planning Approach (en Inglés)

Rafael Ramirez; Angela Wilkinson (Autor) · Oup Oxford · Tapa Blanda

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Reseña del libro "Strategic Reframing: The Oxford Scenario Planning Approach (en Inglés)"

Traditional strategy assumes stability and predictability. Today's world is better characterised by turbulence, uncertainty, novelty and ambiguity - conditions that contribute disruptive changes and trigger the search for new ways of coping. This book aims to become the premier guide on how to do scenario planning to support strategy and public policy. Co-authored by three experts in the field, the book presents The Oxford Scenario Planning Approach (OSPA). The approach is both intellectually rigorous and practical. Methodological choices and theoretical aspects in practice are detailed in reference to the relevant literatures and grounded in 6 case studies the authors have been involved with. The book makes several contributions to the field, centred on how learning with scenario planning is supported by re-framing and re-perception; how this iterative process can be embedded in corporate or government settings, and how it helps those that it supports to do well in today's world. The book is written in an accessible style and will be a useful introductory text as well as a useful guide for the more experienced scenario planning practitioner and scholar.