Name: Successfully completing a CRM project (en Inglés)
Price: 69350.00 CLP
Availability: InStock
Author: Goli, Jean-Luc Stéphane
ISBN: 9786203252125

portada Successfully completing a CRM project (en Inglés)

Formato

Libro Físico

Autor

Jean-Luc Stéphane Goli

Editorial

Our Knowledge Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.4 cm

Peso

0.12 kg.

ISBN13

9786203252125

Categorías

Tecnología: cuestiones generales

Successfully completing a CRM project (en Inglés)

Jean-Luc Stéphane Goli (Autor) · Our Knowledge Publishing · Tapa Blanda

Libro Nuevo

$ 69.350

$ 96.320

Ahorras: $ 26.970

28% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Viernes 02 de Agosto y el Miércoles 14 de Agosto.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Successfully completing a CRM project (en Inglés)"

To increase customer acquisition and loyalty, companies are looking to optimize their customer relationships. At the heart of this process, the CRM software appears as a tool at the service of the company's marketing and sales objectives. More than a database, CRM acts as a facilitator and accelerator of sales processes. It is still necessary to choose a solution in line with its needs and to take care of its implementation. In this book, we present you the essential steps for a successful CRM project. CRM is the English acronym for Customer Relationship Management. In the broadest sense, CRM refers to the management of a company's interactions with its prospects and current customers. Its purpose is twofold: To increase the loyalty of existing customers To improve the company's sales In practice, effective customer relationship management is based on data. Throughout the customer's buying journey, companies collect data about customers. This demographic data (profile information) and behavioural data (history of interactions with the company) allows for an assessment of potential.