Name: Television and the Second Screen: Interactive TV in the Age of Social Participation (en Inglés)
Price: 149390.00 CLP
Availability: InStock
Author: Blake, James
ISBN: 9781138914322

portada Television and the Second Screen: Interactive TV in the Age of Social Participation (en Inglés)

Formato

Libro Físico

Autor

James Blake

Editorial

Routledge

Idioma

Inglés

N° páginas

206

Encuadernación

Tapa Dura

ISBN13

9781138914322

N° edición

Categorías

Televisión
Estudios sobre medios
Tecnología de la televisión

Television and the Second Screen: Interactive TV in the Age of Social Participation (en Inglés)

James Blake (Autor) · Routledge · Tapa Dura

Libro Físico

$ 149.390

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Ahorras: $ 149.380

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Television and the Second Screen: Interactive TV in the Age of Social Participation (en Inglés)"

Television is changing almost beyond recognition. In the battle for consumers, social media sites, smart phones and tablets have become rivals to traditional linear TV. However, audiences and producers are also embracing mobile platforms to enhance TV viewing itself. This book examines the emerging phenomenon of the second screen: where users are increasingly engaging with content on two screens concurrently. The practice is transforming television into an interactive, participatory and social experience.James Blake examines interactive television from three crucial angles: audience motivation and agency, advances in TV production and the monetisation of second screen content. He also tracks its evolution by bringing together interviews with more than 25 television industry professionals - across the major UK channels - including commissioning editors, digital directors, producers and advertising executives. These reveal the successes and failures of recent experiments and the innovations in second screen projects.As the second screen becomes second nature for viewers and producers, the risks and opportunities for the future of television are slowly beginning to emerge. Television and the Second Screen will offer students and scholars of television theory, industry professionals and anyone with an abiding interest in television and technology, an accessible and illuminating guide to this important cultural shift.