The A.I. Casino: The secret weapon of customer experience: AI (en Inglés)
Reseña del libro "The A.I. Casino: The secret weapon of customer experience: AI (en Inglés)"
We seem to be living in the age of A.I. Everywhere you look, companies are touting their most recent A.I., machine learning, and deep learning breakthroughs, even when they are far short of anything that could be touted as a "breakthrough." "A.I." has eclipsed "Blockchain" and "Crypto" as the buzzword of today. Indeed, one of the best ways to raise VC funding is to stick 'AI' or 'ML' at the front of your prospectus and ".ai" at the end of your website. Separating fact from fiction is more important than it has ever been.The A.I. Casino breaks down A.I., machine learning, and deep learning into five unique use cases-sound, time series, text, image, and video-and also reveals how casino marketing executives can utilize this powerful technology to help them more finely tune their marketing campaigns, better segment their customers, increase lead generation, and foster on strong customer loyalty.Today, "Personalization"-the process of utilizing mobile, social, geo-location data, web morphing, context and even affective computing to tailor messages and experiences to an individual interacting with them-is becoming the optimum word in a radically new customer intelligence environment. The A.I. Casino explains this complex technology in simple to understand terms and then shows how marketers can utilize the psychology of personalization with A.I. to both create more effective marketing campaigns as well as increase customer loyalty.The author, Andrew Pearson, shows companies how to avoid Adobe's warning of not using industrial-age technology in the digital era. Pearson also reveals how to create a platform of technology that seamlessly integrates EDW and real-time streaming data with social media content. Analytical models and neural nets can then be built on both commercial and open source technology to better understand the customer, thereby strengthening the brand and, just as importantly, increasing ROI.The final chapter of the book brings everything together and shows casino executives how to increase revenue with revenue management techniques to be implemented on the slot floor, at the tables, in the front office, and at the casino's restaurants. Revenue management can extend beyond hotel rooms, all the way down to the front office, into the property restaurant and onto the casino floor. Pearson explains the conceptual framework of "total RM", and three necessary resources -- the RM tools, human resources, and "customer-centric revenue management."The A.I. Casino breaks down A.I., machine learning, and deep learning into five unique use cases-sound, time series, text, image, and video-and also reveals how marketing executives can utilize this powerful technology to help them more finely tune their marketing campaigns, better segment their customers, increase lead generation, and foster strong customer loyalty. Today, "Personalization"-the process of utilizing mobile, social, geo-location data, web morphing, context and even affective computing to tailor messages and experiences to an individual interacting with them-is becoming the optimum word in a radically new customer intelligence environment. The A.I. Casino explains this complex technology in simple to understand terms and then shows how marketers can utilize the psychology of personalization with A.I. to both create more effective marketing campaigns as well as increase customer loyalty. Pearson shows companies how to avoid Adobe's warning of not using industrial-age technology in the digital era. Pearson also reveals how to create a platform of technology that seamlessly integrates EDW and real-time streaming data with social media content. Analytical models and neural nets can then be built on both commerical and open source technology to better understand the customer, thereby strengthening the brand and, just as importantly, increasing ROI.
