Name: The Brand Custodian: My Years with the Tatas (en Inglés)
Price: 33430.00 CLP
Availability: InStock
Author: Rajan, Mukund
ISBN: 9789353024864

Formato

Libro Físico

Autor

Mukund Rajan

Editorial

HarperBusiness

Idioma

Inglés

N° páginas

260

Encuadernación

Tapa Dura

Dimensiones

21.6 x 14.0 x 1.9 cm

Peso

0.47 kg.

ISBN13

9789353024864

Categorías

Memorias bibliográficas

The Brand Custodian: My Years with the Tatas (en Inglés)

Mukund Rajan (Autor) · HarperBusiness · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "The Brand Custodian: My Years with the Tatas (en Inglés)"

LONGLISTED FOR THE TATA LITERATURE LIVE BUSINESS BOOK OF THE YEAR AWARD 2019 Immediately upon completing his DPhil degree, young Mukund Rajan came back to India and joined the Tata group as Ratan Tata's executive assistant. Over the next twenty-three years, as he worked closely with Ratan Tata, he got an inside view of the ups and downs, the controversies and achievements of the Tata group. In this book, his memoirs, he talks of what really went on during those turbulent times and how the Tatas pulled through each of these situations. Along with that, this book offers a close portrait of the enigmatic Ratan Tata from his longest-serving executive assistant. The Brand Custodian is a study of the Tata group's evolution and explains the relevance of the conglomerate to the world we live in.