Name: The Branding of Tourist Destinations: Theoretical and Empirical Insights (en Inglés)
Price: 96900.00 CLP
Availability: InStock
Author: Mark Anthony Camilleri
ISBN: 9781787693746

portada The Branding of Tourist Destinations: Theoretical and Empirical Insights (en Inglés)

Formato

Libro Físico

Editorial

Emerald Publishing Limited

Autor

Mark Anthony Camilleri

Año

2018

Idioma

Inglés

N° páginas

264

Encuadernación

Tapa Dura

ISBN13

9781787693746

Categorías

Marketing

The Branding of Tourist Destinations: Theoretical and Empirical Insights (en Inglés)

Mark Anthony Camilleri (Autor) · Emerald Publishing Limited · Tapa Dura

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "The Branding of Tourist Destinations: Theoretical and Empirical Insights (en Inglés)"

The marketing of tourist destinations requires continuous strategic planning and decision making. The Branding of Tourist Destinations: Theoretical and Empirical Insights provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.The authors present contemporary conceptual discussions and empirical studies on several aspects of destination branding that help contextualise the attractiveness of a range of tourist destinations. In particular, they explore how tourism marketers, including destination management organisations (DMOs), formulate strategies and tactics to attract prospective visitors. This book also sheds light on the latest industry developments in travel, tourism, hospitality and events in different contexts around the world, including destinations in Sweden, Portugal, Spain, Italy and Ecuador.