Name: The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists (en Inglés)
Price: 24500.00 CLP
Availability: InStock
Author: Hyken, Shep
ISBN: 9781640951532

portada The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists (en Inglés)

Formato

Libro Físico

Autor

Shep Hyken

Editorial

Sound Wisdom

Año

2020

Idioma

Inglés

N° páginas

280

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.5 x 1.3 cm

Peso

0.36 kg.

ISBN13

9781640951532

Categorías

Economía conductista
Gestión de proyectos de investigación y desarrollo
Atención al cliente

The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists (en Inglés)

Shep Hyken (Autor) · Sound Wisdom · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists (en Inglés)"

In today's competitive business climate, you can't just satisfy your customers. You have to be better than that, giving them experiences that they won't forget. Author Shep Hyken has spent thirty years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases - from "uncertainty" to "amazement." By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a Cult of the Customer - and shows how you can do it too. Hyken's message is both powerful and timely: the happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists.