Name: The Dark Side of Marketing. Technology, Consumer Autonomy and Recuperative Marketing
Price: 176240.00 CLP
Availability: InStock
Author: Arsalan Mujahid Ghouri;Sumesh Singh Dadwal;Sanjay Modi;Pawan Kumar;Hamid Jahankhani
ISBN: 9783031949456

portada The Dark Side of Marketing. Technology, Consumer Autonomy and Recuperative Marketing

The Dark Side of Marketing. Technology, Consumer Autonomy and Recuperative Marketing

Formato

Libro Físico

Editorial

Palgrave Macmillan

Autor

Arsalan Mujahid Ghouri;Sumesh Singh Dadwal;Sanjay Modi;Pawan Kumar;Hamid Jahankhani

Año

2025

N° páginas

412

Encuadernación

Tapa Dura

Dimensiones

21.00 x 14.80 cm

ISBN13

9783031949456

The Dark Side of Marketing. Technology, Consumer Autonomy and Recuperative Marketing

Arsalan Mujahid Ghouri;Sumesh Singh Dadwal;Sanjay Modi;Pawan Kumar;Hamid Jahankhani (Autor) · Palgrave Macmillan · Tapa Dura

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Reseña del libro "The Dark Side of Marketing. Technology, Consumer Autonomy and Recuperative Marketing"

This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedom, undertake unethical, non-permissible marketing and manipulate consumer behaviour. It looks at what remedial actions can be taken to have sustainable, ethical and recuperative marketing. Taking an interdisciplinary approach, this book delves into the history, psychology, theories, and models of modern marketing practices, revealing the often hidden, coercive strategies that erode individual autonomy, and will provide guidance for new models for suitable and recuperative marketing. The authors draw on extensive research and real-world examples from advanced and developing countries and critically examine the technological, legal and ethical implications of these marketing practices. It proposes pathways to more respectful, empowering, democratic, sustainable, and recuperative marketing models and approaches.