Name: The Enchanted Brand: How to Strengthen the Human Side of Business (en Inglés)
Price: 41020.00 CLP
Availability: InStock
Author: Cavalier Lucas, Jane
ISBN: 9781957651002

Formato

Libro Físico

Autor

Jane Cavalier Lucas

Editorial

Indie Books International

Idioma

Inglés

N° páginas

278

Encuadernación

Tapa Dura

Dimensiones

22.9 x 15.2 x 1.9 cm

Peso

0.56 kg.

ISBN13

9781957651002

Categorías

Economía conductista/conductual
Publicidad

The Enchanted Brand: How to Strengthen the Human Side of Business (en Inglés)

Jane Cavalier Lucas (Autor) · Indie Books International · Tapa Dura

Libro Nuevo Importado

Envío: 11 a 15 días háb.

$ 74.590$ 41.020

-45%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan 61 unidades

$ 41.020

Llega entre el 08 Jul y el 14 Jul a Santiago, Región Metropolitana. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "The Enchanted Brand: How to Strengthen the Human Side of Business (en Inglés)"

Do you sense we are living in a new world where everything seems upside down and people are acting in unexpected ways? How can your company best show up and perform in this unpredictable, volatile environment? By creating an Enchanted Brand. An Enchanted Brand is a new tool for managing the human side of business. Unlike brands of the past designed to sell, an Enchanted Brand is designed to serve. In an era of unrelenting and unthinkable change, the Enchanted Brand is a trusted constant that people rely on for strength. It forges a new kind of emotional connection by stimulating the imagination which enables people to transcend a daunting reality. Jane Cavalier Lucas explains how an Enchanted Brand works, how to create one, and how to use one to align and empower people for the good of your organization and the world.