Compartir
The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand (en Inglés)
Schultz, Majken,Hatch, Mary Jo,Larsen, Mogens Holten (Autor)
·
Oxford University Press
· Tapa Blanda
The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand (en Inglés) - Schultz, Majken,Hatch, Mary Jo,Larsen, Mogens Holten
$ 87.270
$ 145.450
Ahorras: $ 58.180
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: España
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Jueves 23 de Mayo y el
Jueves 30 de Mayo.
Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.
Reseña del libro "The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand (en Inglés)"
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.