Name: The Life and Teams of Johnny f. Bassett: Maverick Entrepreneur of Football, Hockey and Tennis (en Inglés)
Price: 60390.00 CLP
Availability: InStock
Author: Denis M. Crawford
ISBN: 9781476684321

portada The Life and Teams of Johnny f. Bassett: Maverick Entrepreneur of Football, Hockey and Tennis (en Inglés)

Formato

Libro Físico

Editorial

Mcfarland & Co Inc

Autor

Denis M. Crawford

Año

2021

Idioma

Inglés

N° páginas

194

Encuadernación

Tapa Blanda

ISBN13

9781476684321

Categorías

Fútbol estadounidense

The Life and Teams of Johnny f. Bassett: Maverick Entrepreneur of Football, Hockey and Tennis (en Inglés)

Denis M. Crawford (Autor) · Mcfarland & Co Inc · Tapa Blanda

Libro Físico

$ 60.390

$ 83.870

Ahorras: $ 23.480

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Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "The Life and Teams of Johnny f. Bassett: Maverick Entrepreneur of Football, Hockey and Tennis (en Inglés)"

One of the most influential sportsmen of the late 20th century, Johnny F. Bassett's marketing wizardry belied his impact on professional hockey and football. A Canadian showman with a Barnumesque flair for spectacle, Bassett challenged the orthodoxy of sports, building sporting utopias in the fatally flawed World Football League, World Hockey Association, and United States Football League. He catered to the common fan, demanded fair treatment of athletes, and forced the sporting establishment to change the way it did business, often to his own detriment. Drawing on archival research and interviews with Bassett's contemporaries, this comprehensive biography chronicles his life in and around professional sports: his quixotic attempt to compete with the Maple Leafs; his stunning coup in signing three members of the reigning Super Bowl champions for his WFL team; his battles with the Canadian government over American football; his audacious marketing of hockey in Alabama; and his rivalry with Donald Trump for the soul of the USFL.