Name: The Marketing Director'S Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success: Volume 1 (en Inglés)
Price: 73090.00 CLP
Availability: InStock
Author: Tim Arnold; Guy Tomlinson
ISBN: 9780955886003

portada The Marketing Director'S Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success: Volume 1 (en Inglés)

Formato

Libro Físico

Editorial

The Marketing Directors Ltd

Autor

Tim Arnold; Guy Tomlinson

Año

2008

Idioma

Inglés

N° páginas

416

Encuadernación

Tapa Dura

ISBN13

9780955886003

The Marketing Director'S Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success: Volume 1 (en Inglés)

Tim Arnold; Guy Tomlinson (Autor) · The Marketing Directors Ltd · Tapa Dura

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Reseña del libro "The Marketing Director'S Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success: Volume 1 (en Inglés)"

"The Marketing Director's Handbook" is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. In a single reference source it contains practical advice, ideas, arguments, tools and strategies to enhance the profitable growth and value of your organisation. The book is structured to help the reader lead a marketing department, undertake key marketing activities and solve marketing problems. It contains a comprehensive range of simple tools and models reflecting best market-place practices to help structure and enhance your thinking. It is concise, jargon free and easy-to-read, use and digest. Anecdotes and visuals breathe life into learning points. Chapters are usefully labeled by the type of activity they'll help readers to undertake. It is jam-packed with best practice insights and ideas. Unconventionally, it focuses on practical learning points and not a compendium of case studies.