Name: The Marketing of Children's Toys: Critical Perspectives on Children's Consumer Culture (en Inglés)
Price: 147260.00 CLP
Availability: InStock
Author: Hains, Rebecca C. ; Jennings, Nancy A.
ISBN: 9783030628802

portada The Marketing of Children's Toys: Critical Perspectives on Children's Consumer Culture (en Inglés)

The Marketing of Children's Toys: Critical Perspectives on Children's Consumer Culture (en Inglés)

Formato

Libro Físico

Editorial

Palgrave MacMillan

Autor

Hains, Rebecca C. ; Jennings, Nancy A.

Idioma

Inglés

N° páginas

304

Encuadernación

Tapa Dura

Dimensiones

21.0 x 14.8 x 2.2 cm

Peso

0.58 kg.

ISBN13

9783030628802

Categorías

Películas, cine
Grupos por edades: infancia
Sociología

The Marketing of Children's Toys: Critical Perspectives on Children's Consumer Culture (en Inglés)

Hains, Rebecca C. ; Jennings, Nancy A. (Autor) · Palgrave MacMillan · Tapa Dura

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Reseña del libro "The Marketing of Children's Toys: Critical Perspectives on Children's Consumer Culture (en Inglés)"

This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children's toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys' cultural significance and their roles in children's lives, as well as the industry's economic importance. Discourses surrounding toys-including who certain toys are meant for and what various toys and brands can signify about their owners' identities-have implications for our understandings of adults' expectations of children and of broader societal norms into which children are being socialized.