Name: The Marvel Studios Story: How a Failing Comic Book Publisher Became a Hollywood Superhero (en Inglés)
Price: 18490.00 CLP
Availability: InStock
Author: Wetzel, Charlie ; Wetzel, Stephanie
ISBN: 9781400232772

portada The Marvel Studios Story: How a Failing Comic Book Publisher Became a Hollywood Superhero (en Inglés)

Formato

Libro Físico

Autor

Charlie Wetzel

Stephanie Wetzel

Editorial

HarperCollins Leadership

Idioma

Inglés

N° páginas

192

Encuadernación

Tapa Blanda

Dimensiones

21.4 x 14.5 x 1.4 cm

Peso

0.18 kg.

ISBN13

9781400232772

Categorías

Estrategia empresarial
Esquemas y prácticas de trabajo
Historia societaria

The Marvel Studios Story: How a Failing Comic Book Publisher Became a Hollywood Superhero (en Inglés)

Charlie Wetzel (Autor) · Stephanie Wetzel (Autor) · HarperCollins Leadership · Tapa Blanda

Libro Físico

$ 18.490

$ 33.620

Ahorras: $ 15.130

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Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "The Marvel Studios Story: How a Failing Comic Book Publisher Became a Hollywood Superhero (en Inglés)"

What can you learn from the world's most successful companies? Marvel characters have been shaping pop culture for decades and when comic books were no longer keeping the company afloat, Marvel Studios was born.Marvel Studios is the multibillion-dollar home to iconic franchises. They are known for creating brilliant multilayered worlds and storylines that allow their audiences to escape into a fantasy and inspire the creative side of every viewer. But, behind those visionaries is a well-oiled storytelling machine dedicated to getting the Hulk's smash fists in the hands of every child and a sea of Spiderman costumes deployed every Halloween.The Marvel Studios Story educates you on how one of the largest creative companies in the planetary universe runs their business and keeps their fans and their parent company, Disney, counting the profits. Through the story of Marvel Studios, you'll learn: How to recognize and pursue additional revenue streams.How a company can successfully balance the creative with business to appease investors and fans alike.And how to keep a decades-old superhero franchise new and exciting without losing sight of its roots.The Marvel Studios Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and storytelling to become one of history's most successful movie studios.