Libro The NBA Story: How the Sports League Slam-Dunked Its Way Into a Global Business Powerhouse De Mintzer, Rich ; Mintzer, Eric

portada The NBA Story: How the Sports League Slam-Dunked Its Way Into a Global Business Powerhouse

Formato

Libro Físico

Autor

Rich Mintzer

Eric Mintzer

Editorial

HarperCollins Leadership

Idioma

Inglés

N° páginas

192

Encuadernación

Tapa Dura

Dimensiones

20.6 x 13.5 x 2.0 cm

Peso

0.25 kg.

ISBN13

9781400218851

Categorías

Estrategia empresarial
Comportamiento organizativo
Esquemas y prácticas de trabajo

The NBA Story: How the Sports League Slam-Dunked Its Way Into a Global Business Powerhouse

Rich Mintzer (Autor) · Eric Mintzer (Autor) · HarperCollins Leadership · Tapa Dura

Sin Stock

Reseña del libro "The NBA Story: How the Sports League Slam-Dunked Its Way Into a Global Business Powerhouse"

The NBA Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the exciting basketball league to become the powerhouse it is today.Today's NBA is filled with larger-than-life figures, like LeBron James, James Harden and Stephen Curry, who effortlessly dominate the courts. But it wasn't always so glamorous.The multi-billion-dollar league has grown from humble roots into a sports powerhouse that is loved around the world due to savvy digital marketing and a global focus. Thanks to the popularity of individual players and team rivalries, the NBA has survived league mergers and financial crisis. Teams have earned the respect of millions of loyal fans who are dedicated to the success of every organization within the league.Through the story of the NBA, you'll learn: How to keep a dream alive when it seems like no one wants to see it come true.How a company can find their way out of a financial crisis.How presentation is the secret sauce to the success of any show.And how a company can build a loyal fanbase who will do anything to keep them on top.Discover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company.