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The Next Cmo: A Guide to Operational Marketing Excellence
Peter Mahoney
(Autor)
·
Scott Todaro
(Autor)
·
Dan Faulkner
(Autor)
·
Archway Publishing
· Tapa Dura
The Next Cmo: A Guide to Operational Marketing Excellence - Mahoney, Peter ; Todaro, Scott ; Faulkner, Dan
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Reseña del libro "The Next Cmo: A Guide to Operational Marketing Excellence"
The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.
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