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The Routledge Companion to Coopetition Strategies (en Inglés)
Fernandez, Anne-Sophie ; Chiambaretto, Paul ; Le Roy, Frédéric (Autor)
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Routledge
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The Routledge Companion to Coopetition Strategies (en Inglés) - Fernandez, Anne-Sophie ; Chiambaretto, Paul ; Le Roy, Frédéric
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Origen: Estados Unidos
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Reseña del libro "The Routledge Companion to Coopetition Strategies (en Inglés)"
As more and more strategic alliances are forged between competitors, a dedicated word has been coined to described this strategy: coopetition. Coopetition strategy research began in the early 1990s and has been steadily increasing; yet, a global overview of the field has been lacking.This reference volume is the first to provide a comprehensive international survey of coopetition research. Organized thematically and written by the world's most-cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, operations management, and marketing.This reference book is the definitive resource for researchers looking to understand the field of coopetition throughout business and management.
