Name: The Sephora Story: The Retail Success You Can't Makeup (en Inglés)
Price: 19680.00 CLP
Availability: InStock
Author: Curran Hackett, Mary
ISBN: 9781400232802

portada The Sephora Story: The Retail Success You Can't Makeup (en Inglés)

Formato

Libro Físico

Editorial

HarperCollins Leadership

Autor

Curran Hackett, Mary

Idioma

Inglés

N° páginas

192

Encuadernación

Tapa Blanda

Dimensiones

21.4 x 14.5 x 1.4 cm

Peso

0.18 kg.

ISBN13

9781400232802

Categorías

Estrategia empresarial
Esquemas y prácticas de trabajo
Historia societaria

The Sephora Story: The Retail Success You Can't Makeup (en Inglés)

Curran Hackett, Mary (Autor) · HarperCollins Leadership · Tapa Blanda

Libro Físico

$ 19.680

$ 35.790

Ahorras: $ 16.110

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Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Martes 18 de Junio y el Viernes 28 de Junio.

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Reseña del libro "The Sephora Story: The Retail Success You Can't Makeup (en Inglés)"

What can you learn from the most successful companies in the world? The Sephora Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that turned the makeup retailer into a paradise for makeup enthusiasts everywhere.Sephora is a playground for women, chock full of lipstick, eyeshadows, foundations, blushes, and so much more, just waiting to be experienced. It's where teens learn to apply foundation and adults learn how to create the perfect smoky eye. It's the cosmetic birthplace for the iconic Kardashian contour. And it's a dominant brand, taking home a large portion of the $48.3 billion-dollar makeup industry.The Sephora Story teaches you how Sephora was born in Paris in 1970 and has exploded since it opened its first North American store in 1997. Now, with at least one store in almost every mall, you may find yourself fighting to navigate the store. Through Sephora's story, you will learn: How to lead the evolution of a decades old brand and how to relaunch it in a new market.How to create a customer experience that revolutionizes an industry.How to bring together multiple brands under one roof without compromising their identities.And how to reach a younger audience and ignite a passion for your product.It's more than just makeup, it's an experience and this book will teach entrepreneurs, innovators, marketers, and executives everything they need to know about creating an iconic experience for their customers.