Name: The Story so Far: What we Know About the Business of Digital Journalism (Columbia Journalism Review Books) (en Inglés)
Price: 35040.00 CLP
Availability: InStock
Author: Bill Grueskin; Ava Seave; Lucas Graves
ISBN: 9780231160278

portada The Story so Far: What we Know About the Business of Digital Journalism (Columbia Journalism Review Books) (en Inglés)

Formato

Libro Físico

Editorial

Columbia University Press

Autor

Bill Grueskin; Ava Seave; Lucas Graves

Año

2011

Idioma

Inglés

N° páginas

160

Encuadernación

Tapa Blanda

ISBN13

9780231160278

Categorías

Periodismo
Noticias y periodismo

The Story so Far: What we Know About the Business of Digital Journalism (Columbia Journalism Review Books) (en Inglés)

Bill Grueskin; Ava Seave; Lucas Graves (Autor) · Columbia University Press · Tapa Blanda

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Reseña del libro "The Story so Far: What we Know About the Business of Digital Journalism (Columbia Journalism Review Books) (en Inglés)"

Bill Grueskin, Ava Seave, and Lucas Graves spent close to a year tracking the reporting of on-site news organizations--some of which were founded over a century ago and others established only in the past year or two--and found in their traffic and audience engagement patterns, allocation of resources, and revenue streams ways to increase the profits of digital journalism. In chapters covering a range of concerns, from advertising models and alternative platforms to the success of paywalls, the benefits and drawbacks to aggregation, and the character of emerging news platforms, this volume identifies which digital media strategies make money, which do not, and which new approaches look promising. The most comprehensive analysis to date of digital journalism's financial outlook, this text confronts business challenges both old and new, large and small, suggesting news organizations embrace the unique opportunities of the internet rather than adapt web offerings to legacy business models. The authors ultimately argue that news organizations and their audiences must learn to accept digital platforms and their constant transformation, which demand faster and more consistent innovation and investment.