Name: The Strategic Communication Imperative: For Mid- and Long-Term Issues Management (en Inglés)
Price: 129710.00 CLP
Availability: InStock
Author: James Mahoney
ISBN: 9781032011417

portada The Strategic Communication Imperative: For Mid- and Long-Term Issues Management (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

James Mahoney

Idioma

Inglés

N° páginas

232

Encuadernación

Tapa Dura

ISBN13

9781032011417

N° edición

The Strategic Communication Imperative: For Mid- and Long-Term Issues Management (en Inglés)

James Mahoney (Autor) · Routledge · Tapa Dura

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Reseña del libro "The Strategic Communication Imperative: For Mid- and Long-Term Issues Management (en Inglés)"

This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business planning. This approach re-positions strategic issues communication in a professional practice dimension that has a specific focus on issues that do not immediately impact on an organisation's ability to achieve its day-to-day business goals. Full of contemporary examples from business, and including a thorough explanation of how the model can be applied in professional practice, the book will prove illuminating reading for scholars, students, and professionals alike.