Name: The Unconventionals: How Rebel Companies are Changing Markets, Hearts, and Minds-And how you can too (Ignite Reads) (en Inglés)
Price: 17720.00 CLP
Availability: InStock
Author: Mike O'toole; Hugh Kennedy
ISBN: 9781492680239

portada The Unconventionals: How Rebel Companies are Changing Markets, Hearts, and Minds-And how you can too (Ignite Reads) (en Inglés)

Formato

Libro Físico

Editorial

Simple Truths

Autor

Mike O'toole; Hugh Kennedy

Año

2019

Idioma

Inglés

N° páginas

168

Encuadernación

Tapa Dura

ISBN13

9781492680239

Categorías

Marketing

The Unconventionals: How Rebel Companies are Changing Markets, Hearts, and Minds-And how you can too (Ignite Reads) (en Inglés)

Mike O'toole; Hugh Kennedy (Autor) · Simple Truths · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "The Unconventionals: How Rebel Companies are Changing Markets, Hearts, and Minds-And how you can too (Ignite Reads) (en Inglés)"

What do electric shavers, craft beer, and DNA tests all have in common?They were all revolutionized by the Unconventionals. We've had our expectations turned upside down by leading brands like Converse, General Electric, and Waze simply because they saw things differently. How did they do that? By simply questioning the prevailing wisdom which then created outsized results and lasting change. The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the business visionaries who turned the unexpected into the expected you will learn how to become unconventional, too!