Name: The White House Speaks: Presidential Leadership as Persuasion (Praeger Series in Political Communication) (en Inglés)
Price: 157380.00 CLP
Availability: InStock
Author: Craig Allen Smith
ISBN: 9780275943943

portada The White House Speaks: Presidential Leadership as Persuasion (Praeger Series in Political Communication) (en Inglés)

Formato

Libro Físico

Editorial

Praeger

Autor

Craig Allen Smith

Año

1994

Idioma

Inglés

N° páginas

288

Encuadernación

Tapa Dura

ISBN

0275943941

ISBN13

9780275943943

Categorías

Estudios de comunicación

The White House Speaks: Presidential Leadership as Persuasion (Praeger Series in Political Communication) (en Inglés)

Craig Allen Smith (Autor) · Praeger · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "The White House Speaks: Presidential Leadership as Persuasion (Praeger Series in Political Communication) (en Inglés)"

This work treats presidential leadership as persuasive communication. The major theories of presidential leadership found in the literature establish the central role of persuasion, and introduce the interpretive systems approach to political communication as a theoretical framework for the study of presidential leadership as persuasion. Case studies examine recent presidents' use of public persuasion to perform their leadership functions. Particular attention is devoted to coalitional constraints on presidential pardoning rhetoric, presidential leadership through the politics of division, the political significance of conflicting political narratives, the sermonic nature of much 20th-century presidential discourse, the difficulties inherent in persuading the public to make sacrifices, and the dangers of relying too heavily on public rhetoric. The concluding chapter considers the rhetoric that contributed to the demise of the Bush presidency, the election of Bill Clinton, and the challenges facing the Clinton presidency.