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    portada This is Marketing: You Can't be Seen Until you Learn to see (libro en Inglés)
    Formato
    Libro físico
    Autor
    Editorial
    Categoría
    Negocios e inversiones
    Año
    2018
    Idioma
    Inglés
    N° páginas
    288
    Encuadernación
    Pasta dura
    Isbn13
    9780525540830

    This is Marketing: You Can't be Seen Until you Learn to see (libro en Inglés)

    Seth Godin · Portfolio

    Libro Nuevo

    $ 19.130

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    • Estado: Nuevo
    Origen: Estados Unidos (Costos de importación incluídos en el precio)
    Recíbelo entre el Miércoles 04 de Marzo y el Miércoles 18 de Marzo.

    Reseña del libro

    #1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:* How to build trust and permission with your target market.* The art of positioning--deciding not only who it's for, but who it's not for.* Why the best way to achieve your goals is to help others become who they want to be.* Why the old approaches to advertising and branding no longer work.  * The surprising role of tension in any decision to buy (or not).* How marketing is at its core about the stories we tell ourselves about our social status.You can do work that matters for people who care. This book shows you the way.

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