Name: Tourism Events in Asia: Marketing and Development (Routledge Advances in Event Research Series) (en Inglés)
Price: 39030.00 CLP
Availability: InStock
Author: Hassan, Azizul ; Sharma, Anukrati
ISBN: 9781032241654

portada Tourism Events in Asia: Marketing and Development (Routledge Advances in Event Research Series) (en Inglés)

Formato

Libro Físico

Ilustrado por

Azizul Hassan

Anukrati Sharma

Editorial

Routledge

Autor

Hassan, Azizul ; Sharma, Anukrati

Idioma

Inglés

N° páginas

208

Encuadernación

Tapa Blanda

Dimensiones

23.4 x 15.6 x 1.1 cm

Peso

0.30 kg.

ISBN13

9781032241654

N° edición

Categorías

Hosteleria

Tourism Events in Asia: Marketing and Development (Routledge Advances in Event Research Series) (en Inglés)

Azizul Hassan (Ilustrado por) · Anukrati Sharma (Ilustrado por) · Routledge · Tapa Blanda

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Reseña del libro "Tourism Events in Asia: Marketing and Development (Routledge Advances in Event Research Series) (en Inglés)"

The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia. Balancing theory and practical examples, the book analyses the tools and techniques of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different event types from dark tourism festivals, film tourism festivals, cultural heritage tourism festivals, food tourism festivals, business events, sports events; and meeting, incentives, conferences and exhibitions (MICE) and much more.Written by an international team of authors, this book is essential reading for anyone interested in the Asian tourism events market and will be a valuable resource for students and researchers of events, tourism, marketing and branding.