Name: Transcultural Marketing for Incremental and Radical Innovation (Advances in Marketing, Customer Relationship Management, and E-Services (Amcrmes) Book Series)
Price: 216720.00 CLP
Availability: InStock
Author: Bryan Christiansen
ISBN: 9781466647497

portada Transcultural Marketing for Incremental and Radical Innovation (Advances in Marketing, Customer Relationship Management, and E-Services (Amcrmes) Book Series)

Formato

Libro Físico

Editorial

Business Science Reference

Autor

Bryan Christiansen

Encuadernación

Tapa Dura

ISBN13

9781466647497

Categorías

Economía conductista

Transcultural Marketing for Incremental and Radical Innovation (Advances in Marketing, Customer Relationship Management, and E-Services (Amcrmes) Book Series)

Bryan Christiansen (Autor) · Business Science Reference · Tapa Dura

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Reseña del libro "Transcultural Marketing for Incremental and Radical Innovation (Advances in Marketing, Customer Relationship Management, and E-Services (Amcrmes) Book Series)"

As téchnology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition.

Transcultural Marketing for Incrementa' and Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importante of marketing products and services across different cultures and multiple languages.

Topics Covered:
-Brand Equity.
-Cultural Intelligence (CQ) and Cultural lndoctrination.
-Culturally Diverse Markets.
-Culture and Ethnic Consumer Behavior.
-Market Entry Strategies.
-Product Life Cycles in International Markets.
-Radical Innovation in Transportation.
-Strategic Management and Global Competitiveness.
-Transcultural Understanding in Business Communication.