Name: Transformation Through Global Value Chains: Taking Advantage of Business Synergies in the United States and China (Stanford Business Books) (en Inglés)
Price: 68780.00 CLP
Availability: InStock
Author: Behnam N. Tabrizi
ISBN: 9780804754828

portada Transformation Through Global Value Chains: Taking Advantage of Business Synergies in the United States and China (Stanford Business Books) (en Inglés)

Formato

Libro Físico

Editorial

Stanford Business Books

Autor

Behnam N. Tabrizi

Año

2007

Idioma

Inglés

N° páginas

360

Encuadernación

Tapa Dura

Peso

ISBN

0804754829

ISBN13

9780804754828

N° edición

Categorías

Negocios internacionales

Transformation Through Global Value Chains: Taking Advantage of Business Synergies in the United States and China (Stanford Business Books) (en Inglés)

Behnam N. Tabrizi (Autor) · Stanford Business Books · Tapa Dura

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Reseña del libro "Transformation Through Global Value Chains: Taking Advantage of Business Synergies in the United States and China (Stanford Business Books) (en Inglés)"

China is inevitably becoming a giant in the world economy. All international companies in the United States have a presence in China, and many international Chinese companies have a presence in the United States. These companies face complex challenges in their global value chain: strategy, sales and marketing, supply chain management, information technology, and production. This book examines case studies from companies who have successfully navigated this new market environment. The book starts with strategy as a fundamental stage in the value chain. It then proceeds to explore globalization of sales and marketing, logistics and supply chain challenges of supporting global operations, necessary changes to the IT system capabilities as firms begin to address new markets, and finally, efficient and competitive production processes. The book will be valuable to managers who are looking for tools that have been used successfully by industry leaders, as well as to instructors who would like to use real-world practice to educate future managers and decision makers.