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Transformative Consumer Research for Personal and Collective Well-Being (en Inglés)
Gunther von Pechmann
(Ilustrado por)
·
David Glen Mick
(Ilustrado por)
·
Simone Pettigrew
(Ilustrado por)
·
Routledge
· Tapa Blanda
Transformative Consumer Research for Personal and Collective Well-Being (en Inglés) - Mick, David Glen ; Pettigrew, Simone ; Pechmann
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Origen: Estados Unidos
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Reseña del libro "Transformative Consumer Research for Personal and Collective Well-Being (en Inglés)"
Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well as at-risk groups who are impoverished, impaired, or elderly. Opportunities for well-being via consumer behaviors include empowerment via the Internet, product sharing, leisure pursuits, family consumption, and pro-environmental activities, among others.In 2005 the Association for Consumer Research launched Transformative Consumer Research (TCR). Its mission is to foster research on quality of life that is both rigorous and applied for better assisting consumers, their caregivers, policy administrators, and executives. This edited volume includes 33 chapters on a wide range of topics by expert international authors. All royalties from sales of this book are donated to the Association to support TCR grants.
