Name: Transnational Tourism: Globalization Challenges and Opportunities (en Inglés)
Price: 24300.00 CLP
Availability: InStock
Author: Denis Ushakov
ISBN: 9780244115418

portada Transnational Tourism: Globalization Challenges and Opportunities (en Inglés)

Formato

Libro Físico

Editorial

Lulu.Com

Autor

Denis Ushakov

Año

2018

Idioma

Inglés

N° páginas

190

Encuadernación

Tapa Blanda

ISBN13

9780244115418

Categorías

Gestión empresarial

Transnational Tourism: Globalization Challenges and Opportunities (en Inglés)

Denis Ushakov (Autor) · Lulu.Com · Tapa Blanda

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$ 24.300

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Envío normal

Origen: España (Costos de importación incluídos en el precio)

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Reseña del libro "Transnational Tourism: Globalization Challenges and Opportunities (en Inglés)"

Transnational corporations today seem to be the only globally competitive type of entrepreneurship which allows accumulation of tourism production advantages of dozens of countries within the TNCÕs nets. The synergistic effect of cross-border business and ICT achievements encourages transnationals not only to increase their own market share and profit, but also to overcome the problems of asynchronous tourism development and business imperfections to maintain client-orientation and marketing strategies efficiency. The main problem solved in this monograph is the definition of fundamental conditions for the formation, development, and further progress of tourism TNCs, the institutional conditions for their competitive advantages formation, and their implementation in regional markets. This book is oriented for tourism industry professionals, MBA and PhD candidates in management and international business fields, and for all interested in globalization and transnationalization issues.