Libro Type for Type: Custom Typeface Solutions for Modern Visual Identities De Victionary

portada Type for Type: Custom Typeface Solutions for Modern Visual Identities

Formato

Libro Físico

Autor

Victionary

Editorial

Victionary

Año

2019

Idioma

Inglés

N° páginas

288

Encuadernación

Tapa Dura

Dimensiones

25.9 x 19.6 x 2.8 cm

Peso

1.16 kg.

ISBN13

9789887903420

N° edición

Categorías

Tipografías y rotulación

Type for Type: Custom Typeface Solutions for Modern Visual Identities

Victionary (Autor) · Victionary · Tapa Dura

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Reseña del libro "Type for Type: Custom Typeface Solutions for Modern Visual Identities"

The business world today is ever-evolving and filled with challenges more complex than they used to be. For a brand to take off or thrive in this digital age, it must find meaningful ways to stand out and resonate when it comes to communicating its core messages or content across multiple platforms. To this end, custom typefaces have become an increasingly common means for forward-thinking brands to establish and further strengthen their visual identities. By expressing its unique personality or supporting a campaign effectively, these typefaces go beyond aesthetics and achieving marketing objectives to build value for the brand over the long term. Type for Type collates some of the best custom typography work around the world that demonstrates both creative and commercial ingenuity, with insights into key processes and techniques to inspire both designers and clients alike.