Name: Understanding Michael Porter: The Essential Guide to Competition and Strategy (en Inglés)
Price: 28720.00 CLP
Availability: InStock
Author: Joan Magretta
ISBN: 9781422160596

portada Understanding Michael Porter: The Essential Guide to Competition and Strategy (en Inglés)

Formato

Libro Físico

Editorial

Harvard Business Review Press

Autor

Joan Magretta

Año

2011

Idioma

Inglés

N° páginas

208

Encuadernación

Tapa Dura

ISBN13

9781422160596

N° edición

Categorías

Técnicas de gestión empresarial

Understanding Michael Porter: The Essential Guide to Competition and Strategy (en Inglés)

Joan Magretta (Autor) · Harvard Business Review Press · Tapa Dura

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Reseña del libro "Understanding Michael Porter: The Essential Guide to Competition and Strategy (en Inglés)"

Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter’s revolutionary thinking. Written with Porter’s full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Porter’s ideas.Magretta uses her wide business experience to translate Porter’s powerful insights into practice and to correct the most common misconceptions about them—for instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers.An added feature is an original Q&A with Porter himself, which includes answers to managers’ FAQs.Eminently readable, this book will enable every manager in your organization to grasp Porter’s ideas—and swiftly deploy them to drive your company’s success.