Name: Understanding Strategic Analysis: A Simple Guide to Choosing, Developing and Implementing Business Strategy (en Inglés)
SKU: 55744348
Price: 148580.00 CLP
Availability: InStock
Author: Tom Elsworth
ISBN: 9781032385136

portada Understanding Strategic Analysis: A Simple Guide to Choosing, Developing and Implementing Business Strategy (en Inglés)

Understanding Strategic Analysis: A Simple Guide to Choosing, Developing and Implementing Business Strategy (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Tom Elsworth

Idioma

Inglés

N° páginas

140

Encuadernación

Tapa Dura

ISBN13

9781032385136

N° edición

Understanding Strategic Analysis: A Simple Guide to Choosing, Developing and Implementing Business Strategy (en Inglés)

Tom Elsworth (Autor) · Routledge · Tapa Dura

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Reseña del libro "Understanding Strategic Analysis: A Simple Guide to Choosing, Developing and Implementing Business Strategy (en Inglés)"

Understanding Strategic Analysis is a concise and practical guide for organisational strategic analysis, strategy development, decision-making, and implementation.The book takes the reader step by step through the background of strategic management and the process of developing a new strategy. It considers how to assess the strategic capabilities and context of the organisation, how to identify and choose between the various strategic options, and how to successfully implement the change in strategy. Mini-case studies and reflective questions provide stimuli for class discussion, whilst chapter objectives and summaries structure and reinforce learning. The final chapter sets out a complete worked example to illustrate the process as a whole.Refreshing and concise, this text provides valuable and practical reading for postgraduate, MBA and executive education students of strategic management, as well as practising managers in organisations of all sizes. Online resources include a short Instructor's Manual, chapter-by-chapter PowerPoint slides, and a test bank of exam questions.