Name: Understanding the Hospitality Consumer (en Inglés)
Price: 241850.00 CLP
Availability: InStock
Author: Williams Alastair
ISBN: 9781138134720

portada Understanding the Hospitality Consumer (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Williams Alastair

Idioma

Inglés

N° páginas

280

Encuadernación

Tapa Dura

ISBN13

9781138134720

N° edición

Understanding the Hospitality Consumer (en Inglés)

Williams Alastair (Autor) · Routledge · Tapa Dura

Libro Físico

$ 241.850

$ 403.080

Ahorras: $ 161.230

40% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Lunes 20 de Mayo y el Lunes 27 de Mayo.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Understanding the Hospitality Consumer (en Inglés)"

'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry. Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today's marketing techniques.Using industry based case studies and examples 'Understanding the Hospitality Consumer': * Introduces and explores the role of consumer behaviour theory in the context of hospitality management* Discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry today* Examines the value of consumer behaviour research as applied to the contemporary hospitality industry* Explores the challenges to traditional approaches to consumption posed by the postmodern hospitality consumerThe book's targeted focus and practical application ensures that it is well suited for both students and practising managers in the hospitality field.