Name: UX Research: Practical Techniques for Designing Better Products (en Inglés)
Price: 34100.00 CLP
Availability: InStock
Author: Nunnally, Brad ; Farkas, David
ISBN: 9781491951293

portada UX Research: Practical Techniques for Designing Better Products (en Inglés)

Formato

Libro Físico

Autor

Brad Nunnally

David Farkas

Editorial

O'Reilly Media

Idioma

Inglés

Encuadernación

Tapa Blanda

Dimensiones

22.6 x 15.0 x 1.5 cm

Peso

0.34 kg.

ISBN13

9781491951293

Categorías

Diseño de productos
Programación web
Diseño de interfaces de usuario y usabilidad

UX Research: Practical Techniques for Designing Better Products (en Inglés)

Brad Nunnally (Autor) · David Farkas (Autor) · O'Reilly Media · Tapa Blanda

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Reseña del libro "UX Research: Practical Techniques for Designing Better Products (en Inglés)"

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there's often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you'll learn a common language and set of tools to help you carry out research in an informed and productive manner.This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what you've learned.Learn what it takes to ask good research questionsKnow when to use quantitative and qualitative research methodsExplore the logistics and details of coordinating a research sessionUse softer skills to make research seem natural to participantsLearn tools and approaches to uncover meaning in your raw dataCommunicate your findings with a framework and structure