Libro Why People (Don't) Buy: The go and Stop Signals De Chakravarti,Thomas,Storry

portada Why People (Don't) Buy: The go and Stop Signals

Formato

Libro Físico

Editorial

Palgrave Macmillan

Autor

Chakravarti,Thomas,Storry

Año

2015

Idioma

Inglés

N° páginas

223

Encuadernación

Tapa Dura

ISBN13

9781137466679

N° edición

2015

Categorías

Why People (Don't) Buy: The go and Stop Signals

Chakravarti,Thomas,Storry (Autor) · Palgrave Macmillan · Tapa Dura

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Reseña del libro "Why People (Don't) Buy: The go and Stop Signals"

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.