Name: Why we Resist: The Surprising Truths About Behavior Change: A Guidebook for Healthcare Communicators, Advocates and Change Agents (en Inglés)
Price: 25130.00 CLP
Availability: InStock
Author: Starr, Kathleen ; Householder, Leigh
ISBN: 9780578547664

portada Why we Resist: The Surprising Truths About Behavior Change: A Guidebook for Healthcare Communicators, Advocates and Change Agents (en Inglés)

Formato

Libro Físico

Autor

Kathleen Starr

Leigh Householder

Editorial

Syneos Health

Año

2019

Idioma

Inglés

N° páginas

138

Encuadernación

Tapa Blanda

Dimensiones

25.4 x 17.8 x 0.8 cm

Peso

0.25 kg.

ISBN13

9780578547664

Categorías

Teoría conductista
Salud pública y medicina preventiva

Why we Resist: The Surprising Truths About Behavior Change: A Guidebook for Healthcare Communicators, Advocates and Change Agents (en Inglés)

Kathleen Starr (Autor) · Leigh Householder (Autor) · Syneos Health · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Why we Resist: The Surprising Truths About Behavior Change: A Guidebook for Healthcare Communicators, Advocates and Change Agents (en Inglés)"

We all set healthcare intentions for ourselves. We want to do better. We want to feel better. What holds us back from succeeding? Behavioral science has uncovered a number of fundamental underlying human truths that reveal why people reject healthcare change. In this book, we teamed up a behavioral scientist and a healthcare communicator to work together to create one clear picture of what we know and how we can apply it in the everyday work of helping more people live healthier lives.Inside, you'll find nine principles of behavioral science that point to new ways to design communications, interventions and programs to help people make better, more confident decisions about their health. All while building the motivation to try and the resilience to try again when they have a setback along the way.Each principle comes with tools, examples, and new ideas to help quickly upskill you and your team on how to use what motivates people to unlock real change.