Name: Wild Thinking: 25 Unconventional Ideas to Grow Your Brand and Your Business (en Inglés)
Price: 55710.00 CLP
Availability: InStock
Author: Liddell, Nick ; Buchanan, Richard
ISBN: 9780749484507

Formato

Libro Físico

Autor

Nick Liddell

Richard Buchanan

Editorial

Kogan Page

Año

2019

Idioma

Inglés

N° páginas

296

Encuadernación

Tapa Blanda

Dimensiones

23.4 x 15.6 x 2.0 cm

Peso

0.41 kg.

ISBN13

9780749484507

N° edición

Categorías

Sistemas económicos
Liderazgo y motivación empresarial
Marketing

Wild Thinking: 25 Unconventional Ideas to Grow Your Brand and Your Business (en Inglés)

Nick Liddell (Autor) · Richard Buchanan (Autor) · Kogan Page · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Wild Thinking: 25 Unconventional Ideas to Grow Your Brand and Your Business (en Inglés)"

Who is McLaren's greatest nemesis?What disappoints Ocado about their competitors?What wakes Google up at 4am?Why does Wimbledon sweat the small stuff? Wild Thinking will provide readers with the confidence to run their business differently, through unique access to thinking from the most original organizations in business today. The most successful businesses in the world are singular in their goals, yet they express them in many different and creative ways, allowing them to own a space that's distinctly theirs. This book provides access to previously untold stories of how brand leaders at some of the most interesting global businesses solve their biggest challenges. Including interviews with Google, Ocado, McLaren, Comic Relief, V&A, National Trust, Dropbox and more, each chapter of Wild Thinking explores a different question about life and work, ending with a single-minded point of view to help you consider your business from a new perspective. It's hard to keep up and stand out in constantly growing and changing markets. To succeed you need absolute clarity about what your brand and business offers; it's time to break the rules.