Name: Winning at Retail: Developing a Sustained Model for Retail Success (en Inglés)
Price: 36380.00 CLP
Availability: InStock
Author: Willard N. Ander; Neil Z. Stern
ISBN: 9780471473572

portada Winning at Retail: Developing a Sustained Model for Retail Success (en Inglés)

Formato

Libro Físico

Editorial

Wiley

Autor

Willard N. Ander; Neil Z. Stern

Año

2004

Idioma

Inglés

N° páginas

272

Encuadernación

Tapa Dura

Peso

ISBN

047147357X

ISBN13

9780471473572

N° edición

Categorías

Distribución mayorista e industria minorista

Winning at Retail: Developing a Sustained Model for Retail Success (en Inglés)

Willard N. Ander; Neil Z. Stern (Autor) · Wiley · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Winning at Retail: Developing a Sustained Model for Retail Success (en Inglés)"

Praise for Winning At Retail "Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness your company's strengths to become a leader in your category-and stay in tune with what your customers want-this is the book for you." -Jim Rand, Senior Vice President of Business Development, McDonald's Corporation "Winning at Retail provides a thoughtful approach to retail differentiation. Ander and Stern warn of the 'treacherous middle' into which retailers too easily drift. They inspire us to avoid this peril through case studies of retailers who have assumed leadership through courageous choice." -Robert L. Price, Senior Vice President and Chief Marketing Officer, Wawa "In a difficult retail environment, this book provides crucial guidance for staying on top of your competition-by taking the customer seriously and leveraging your strengths to provide experiences that increase customer loyalty. Will Ander and Neil Stern elegantly argue that you can't always be the biggest, fastest, and trendiest place on the block, but it takes only one of these 'Ests' to be a category leader. Businesses big and small can benefit from the carefully distilled lessons in this book." -Bernd Schmitt, Professor of Marketing, Columbia Business School and author of Customer Experience Management