Name: A new Brand World: Eight Principles for Achieving Brand Leadership in the 21St Century
Price: 11000.00 CLP
Availability: InStock
Author: Scott Bedbury; Stephen Fenichell
ISBN: 9780670030767

Formato

Libro Físico

Autor

Scott Bedbury; Stephen Fenichell

Encuadernación

Tapa Dura

ISBN13

9780670030767

A new Brand World: Eight Principles for Achieving Brand Leadership in the 21St Century

Scott Bedbury; Stephen Fenichell (Autor) · · Tapa Dura

Libro Usado

$ 11.000

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Reseña del libro "A new Brand World: Eight Principles for Achieving Brand Leadership in the 21St Century"

A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed. 35,000 first printing.