A New Paradigm in Marketing - The Service Dominant Logic: Academia's Reactions to the Theory of Vargo and Lusch
Christina Weissenfels
A New Paradigm in Marketing - The Service Dominant Logic: Academia's Reactions to the Theory of Vargo and Lusch
Christina Weissenfels (Autor) · Anchor Academic Publishing · Tapa Blanda
Sin StockA New Paradigm in Marketing - The Service Dominant Logic: Academia's Reactions to the Theory of Vargo and Lusch
Christina Weissenfels
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