Name: A Paris-Beijing International Strategic Alliance: An Intercultural Business Case Study Report (en Inglés)
SKU: 62841618
Price: 21500.00 CLP
Availability: InStock
Author: Gebhard Deißler
ISBN: 9783656565833

portada A Paris-Beijing International Strategic Alliance: An Intercultural Business Case Study Report (en Inglés)

A Paris-Beijing International Strategic Alliance: An Intercultural Business Case Study Report (en Inglés)

Formato

Libro Físico

Editorial

Grin Verlag

Autor

Gebhard Deißler

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

ISBN13

9783656565833

A Paris-Beijing International Strategic Alliance: An Intercultural Business Case Study Report (en Inglés)

Gebhard Deißler (Autor) · Grin Verlag · Tapa Blanda

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Reseña del libro "A Paris-Beijing International Strategic Alliance: An Intercultural Business Case Study Report (en Inglés)"

Scientific Essay from the year 2013 in the subject Business economics - Business Management, Corporate Governance, course: Interkulturelles Management, language: English, abstract: Chinefarge' is an intercultural business case study report and refers to a Sino-western joint venture of Paris-based LAFARGE and Huabei Mining Company (HMC) near Beijing. Lafarge is a major global player in building materials that tries to gain a foothold in Asia, more specifically in China which has an extraordinary need of construction materials and know-how to satisfy its emergent economy. While one can gain market share and the other a powerful partner, the cultural challenges of the IJV constituted a barrier for both sides. This succinct case study report diagnoses the cultural challenges they encountered in the initial stages of the joint venture and recommends some solutions.