Name: AI-Powered Entrepreneurial Marketing and Communication (en Inglés)
SKU: 67388127
Price: 229580.00 CLP
Availability: InStock
Author: Andreas Masouras;Prashant Maurya;Panikos Symeou
ISBN: 9798337370217

portada AI-Powered Entrepreneurial Marketing and Communication (en Inglés)

AI-Powered Entrepreneurial Marketing and Communication (en Inglés)

Formato

Libro Físico

Editorial

IGI GLOBAL SCIENTIFIC PUBLISHING

Autor

Andreas Masouras;Prashant Maurya;Panikos Symeou

Año

2026

Idioma

Inglés

N° páginas

498

Encuadernación

Tapa Dura

Dimensiones

25.4x17.8x2.6 cm

ISBN13

9798337370217

AI-Powered Entrepreneurial Marketing and Communication (en Inglés)

Andreas Masouras;Prashant Maurya;Panikos Symeou (Autor) · IGI GLOBAL SCIENTIFIC PUBLISHING · Tapa Dura

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Reseña del libro "AI-Powered Entrepreneurial Marketing and Communication (en Inglés)"

Intelligent technologies integrated with entrepreneurial marketing represent a transformative shift in how startups and small businesses connect with audiences, build brands, and drive growth. By leveraging AI tools, entrepreneurs can create personalized and efficient marketing strategies. AI enables real-time insights into consumer behavior, optimized content creation, targeted advertising, and enhanced customer engagement across digital platforms. As competitive markets evolve, the integration of AI into marketing and communication practices becomes essential for entrepreneurs seeking innovation, agility, and sustainability. AI-Powered Entrepreneurial Marketing and Communication explores how tools like AI-driven customer insights, digital storytelling, and personalized content change the way entrepreneurs engage their audiences. It examines evolving marketing and communication practices as digital technologies reshape how small businesses and startups operate. This book covers topics such as user experience, cybersecurity, and digital technologies, and is a useful resource for marketers, engineers, entrepreneurs, academicians, researchers, and scientists.