Name: Alternate Reality Games: Promotion and Participatory Culture (Routledge Critical Advertising Studies) (en Inglés)
Price: 132410.00 CLP
Availability: InStock
Author: Stephanie Janes
ISBN: 9780815386803

portada Alternate Reality Games: Promotion and Participatory Culture (Routledge Critical Advertising Studies) (en Inglés)

Alternate Reality Games: Promotion and Participatory Culture (Routledge Critical Advertising Studies) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Stephanie Janes

Año

2019

Idioma

Inglés

N° páginas

144

Encuadernación

Tapa Dura

ISBN13

9780815386803

N° edición

Categorías

Desarrollo y programación de juegos

Alternate Reality Games: Promotion and Participatory Culture (Routledge Critical Advertising Studies) (en Inglés)

Stephanie Janes (Autor) · Routledge · Tapa Dura

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Reseña del libro "Alternate Reality Games: Promotion and Participatory Culture (Routledge Critical Advertising Studies) (en Inglés)"

Using textual analysis, interviews with game designers, audience surveys, and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs). Historically, ARGs are rooted in advertising as much as they are in narrative storytelling. As designers often have to respond to player actions as the game progresses, players can have an impact on the storyline, on character behaviour, and potentially on the final resolution of the narrative. This book explores how both media consumers and producers are responding to this new reconfiguration of the producer/consumer/prosumer dynamic in order to better understand the diverse advertising experiences available to media audiences today. With a focus on participatory culture and the political economy of promotional communications, this in-depth analysis of ARGs will appeal to academics and researchers in the fields of games, film, advertising, and media and cultural studies.