Name: An Exploratory Study of Advertising's Role in Young Indian Women's Desire to be Fair-Skinned Beauties and Their Consumption of Skin-Lightening Products (en Inglés)
Price: 58990.00 CLP
Availability: InStock
Author: Christina Görke
ISBN: 9783656662211

portada An Exploratory Study of Advertising's Role in Young Indian Women's Desire to be Fair-Skinned Beauties and Their Consumption of Skin-Lightening Products (en Inglés)

An Exploratory Study of Advertising's Role in Young Indian Women's Desire to be Fair-Skinned Beauties and Their Consumption of Skin-Lightening Products (en Inglés)

Formato

Libro Físico

Editorial

Grin Verlag

Autor

Christina Görke

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

ISBN13

9783656662211

An Exploratory Study of Advertising's Role in Young Indian Women's Desire to be Fair-Skinned Beauties and Their Consumption of Skin-Lightening Products (en Inglés)

Christina Görke (Autor) · Grin Verlag · Tapa Blanda

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Reseña del libro "An Exploratory Study of Advertising's Role in Young Indian Women's Desire to be Fair-Skinned Beauties and Their Consumption of Skin-Lightening Products (en Inglés)"

Master's Thesis from the year 2006 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, University of Leicester, course: MSc Media and Communication Research, language: English, abstract: Using theories of advertising and body image, the proposed area of study concerns itself with the behaviour of skin-lightening among young women in India. By applying a survey, my study aims to explore young Indian women's attitude towards and reasons for lightening their skin. In particular, this study aims to demonstrate which role advertising plays in young Indian women's consumption of fairness products and their aspiration for being fair-skinned beauties.