Name: An Investigation into the Effects of Enabling Marketing Communication (en Inglés)
Price: 48430.00 CLP
Availability: InStock
Author: Angula, Nikodemus
ISBN: 9786202669542

portada An Investigation into the Effects of Enabling Marketing Communication (en Inglés)

An Investigation into the Effects of Enabling Marketing Communication (en Inglés)

Formato

Libro Físico

Autor

Nikodemus Angula

Editorial

LAP Lambert Academic Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.4 cm

Peso

0.10 kg.

ISBN13

9786202669542

Categorías

Gestión de la producción y control de calidad

An Investigation into the Effects of Enabling Marketing Communication (en Inglés)

Nikodemus Angula (Autor) · LAP Lambert Academic Publishing · Tapa Blanda

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Reseña del libro "An Investigation into the Effects of Enabling Marketing Communication (en Inglés)"

Many marketing strategies including and approaches like CRM, mass marketing, PR marketing and IMC have developed for the sake of increasing the demand on the product and elevate the level of customer satisfaction (Ali & Allan, 2017). With the technological development and the entrance of internet marketing there appeared an urgent need to increase the intensity of the marketing strategies in a way that matches the concept of online marketing as distance marketing (Ali & Allan, 2017). Namibian institutions currently face a challenge of a standardized effective marketing communication strategy integration that enable stakeholders to communicate effectively and appropriately with its stakeholders who cause delay and time consuming when marketing Namibian institutions would want to make fast and informed decision with its stakeholders. Therefore this study proposed to investigate into the effect of enabling marketing communication strategies integration in Namibian institutions.