Name: An Overview of Strategic Health Care Marketing: Marketing mix & Segmentation Strategies at Work (en Inglés)
SKU: 54852689
Price: 38750.00 CLP
Availability: InStock
Author: Dr. Jamie T. Pleasant Ph.D.
ISBN: 9781940698007

portada An Overview of Strategic Health Care Marketing: Marketing mix & Segmentation Strategies at Work (en Inglés)

An Overview of Strategic Health Care Marketing: Marketing mix & Segmentation Strategies at Work (en Inglés)

Formato

Libro Físico

Autor

Jamie T. Pleasant Ph. D.

Editorial

Biblion Publishing

Idioma

Inglés

N° páginas

130

Encuadernación

Tapa Blanda

Dimensiones

21.6x14x0.8 cm

Peso

0.17

ISBN13

9781940698007

Categorías

Ventas y marketing

An Overview of Strategic Health Care Marketing: Marketing mix & Segmentation Strategies at Work (en Inglés)

Jamie T. Pleasant Ph. D. (Autor) · Biblion Publishing · Tapa Blanda

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Reseña del libro "An Overview of Strategic Health Care Marketing: Marketing mix & Segmentation Strategies at Work (en Inglés)"

Managed healthcare companies are continuing to look at various ways to develop an effective and efficient brand among many competitors that exists in the healthcare industry. The task of healthcare firms to be the preferred provider for customers over other companies is not an easy undertaking. It requires sound marketing strategies that will establish one healthcare provider's brand over another's. Providers must establish themselves as a brand to compete. As customers are becoming more knowledgeable about healthcare and have more access to databases of all healthcare providers, the ability for a healthcare provider to properly implement the place, price, promotion, and product marketing mix variables will give that firm a sustainable competitive advantage among others. Therefore, healthcare providers must understand and utilize branding strategies based on the marketing mix variables. This book examines each marketing mix variable that a healthcare provider can utilize in order to help establish a credible, unique and powerful brand.