Name: Asian Agribusiness Management: Case Studies in Growth, Marketing, and Upgrading Strategies (Asian Business Management) (en Inglés)
SKU: 50970265
Price: 141480.00 CLP
Availability: InStock
Author: Joselito Bernardo
ISBN: 9789813233133

portada Asian Agribusiness Management: Case Studies in Growth, Marketing, and Upgrading Strategies (Asian Business Management) (en Inglés)

Asian Agribusiness Management: Case Studies in Growth, Marketing, and Upgrading Strategies (Asian Business Management) (en Inglés)

Formato

Libro Físico

Editorial

Wspc

Autor

Joselito Bernardo

Año

2018

Idioma

Inglés

N° páginas

250

Encuadernación

Tapa Dura

ISBN13

9789813233133

Categorías

Economía urbana

Asian Agribusiness Management: Case Studies in Growth, Marketing, and Upgrading Strategies (Asian Business Management) (en Inglés)

Joselito Bernardo (Autor) · Wspc · Tapa Dura

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Reseña del libro "Asian Agribusiness Management: Case Studies in Growth, Marketing, and Upgrading Strategies (Asian Business Management) (en Inglés)"

This book of case studies is designed to provide useful information for instructional purposes and for those interested in the management of Asian agribusiness. This collected volume of case studies is organized around three major themes-growth, marketing, and upgrading strategies. Many of the cases herein were used in Advanced Agribusiness Workshops jointly organized by the Asian Productivity Organization and Cornell University held in Bangkok, Manila, and Bali. Through a case study-driven approach, this book offers an opportunity for students, policymakers, and business owners to consider the impact of key trends like value-addition, urbanization, the environment, regional integration, climate change, and technology on Asian agribusinesses.