Name: B2b Online Marketing (en Inglés)
SKU: 46606460
Price: 70490.00 CLP
Availability: InStock
Author: Klipan Helena
ISBN: 9783639382747

portada B2b Online Marketing (en Inglés)

Formato

Libro Físico

Editorial

Av Akademikerverlag

Autor

Klipan Helena

Año

2011

Idioma

Inglés

N° páginas

124

Encuadernación

Tapa Blanda

ISBN13

9783639382747

Categorías

Gestión de la producción y control de calidad

B2b Online Marketing (en Inglés)

Klipan Helena (Autor) · Av Akademikerverlag · Tapa Blanda

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Reseña del libro "B2b Online Marketing (en Inglés)"

Never before has the business environment of companies changed so quickly. People, industries and nations are increasingly interconnected. This trend is driven by the Internet. Every corporation needs to be aware of what impact the Internet has on its business environment as well as to understand which benefits it offers them. For this purpose companies first have to comprehensively understand how the medium of the Internet generally works and how it affects entrepreneurial activity. Afterwards, one has to recognize that processes on the web work differently than in traditional business. They are faster, more efficient and partly function in opposite directions compared to classical procedures. Even within the business processes of the Internet, there are fundamental differences between B2B and B2C approaches. Companies need to recognize their current positioning on the Internet, understand how business partners act over the Internet and identify appropriate information and transaction channels. Thus, to let your business prosper, it is time for a new twist to existing business - with E-Marketing.