Name: Better by Design: Shaping the British Airways Brand (en Inglés)
SKU: 49653898
Price: 34460.00 CLP
Availability: InStock
Author: Jarvis, Paul ; Williams, Keith
ISBN: 9781445642833

Formato

Libro Físico

Autor

Paul Jarvis

Prefacio de

Keith Williams

Editorial

Amberley Publishing

Idioma

Inglés

N° páginas

160

Encuadernación

Tapa Blanda

Dimensiones

24.4x16.5x1.5 cm

Peso

0.56 kg.

ISBN13

9781445642833

Categorías

Fuerzas aéreas y guerra
Industrias del transporte
Historia militar
Aeronáutica y aviación

Better by Design: Shaping the British Airways Brand (en Inglés)

Paul Jarvis (Autor) · Keith Williams (Prefacio de) · Amberley Publishing · Tapa Blanda

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Reseña del libro "Better by Design: Shaping the British Airways Brand (en Inglés)"

Airlines are competitive and complex businesses and great airlines don't just happen. In British Airways' case it has been a long journey - in fact, it has been many millions of journeys of customer expectations, experiences and emotions, connected by tradition, innovation and service. From advertising to airports, from first impressions to final destination, every detail informs and shapes the customer experience and shapes those journeys. Using an incredible wealth of material from the British Airways archive, curator Paul Jarvis takes us through the decades from the 1940s to the present, exploring the evolution of advertising, interiors, on-board experience and crew uniform fashions, and how these have come together to shape not only the internationally renowned British Airways brand but the way we view commercial aviation.