Name: Beyond Ethical Consumption: Religious-Like Behaviours and Marketing Habits for Fervid Attachment to Brands, Shopping Limerence, Political Fanatici (en Inglés)
Price: 78090.00 CLP
Availability: InStock
Author: Guido, Gianluigi ; Prete, M. Irene ; Pichierri, Marco
ISBN: 9783034321037

portada Beyond Ethical Consumption: Religious-Like Behaviours and Marketing Habits for Fervid Attachment to Brands, Shopping Limerence, Political Fanatici (en Inglés)

Beyond Ethical Consumption: Religious-Like Behaviours and Marketing Habits for Fervid Attachment to Brands, Shopping Limerence, Political Fanatici (en Inglés)

Formato

Libro Físico

Autor

Marco Pichierri

Gianluigi Guido

M. Irene Prete

Editorial

Peter Lang Group Ag, International Academic P

Idioma

Inglés

N° páginas

187

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.0 x 1.0 cm

Peso

0.27 kg.

ISBN13

9783034321037

Categorías

Sociedad y cultura: general

Beyond Ethical Consumption: Religious-Like Behaviours and Marketing Habits for Fervid Attachment to Brands, Shopping Limerence, Political Fanatici (en Inglés)

Marco Pichierri (Autor) · Gianluigi Guido (Autor) · M. Irene Prete (Autor) · Peter Lang Group Ag, International Academic P · Tapa Blanda

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Reseña del libro "Beyond Ethical Consumption: Religious-Like Behaviours and Marketing Habits for Fervid Attachment to Brands, Shopping Limerence, Political Fanatici (en Inglés)"

This book examines what happens when consumption - originally based on ethical issues - becomes a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. It happens when consumers are deeply observant of the choices they made that it becomes a sort of faith, a recurrent behaviour which excludes a renewal of critical judgments and usually turns into habit or, even, fanaticism. Five related studies are presented in both consumer and political marketing: from fervid attachment to brands, to induction of compulsive forms of shopping or, even, fanatic behaviours, such as political extremism. On these themes, this volume offers a European point of view and, in particular, an Italian one, proposing new and original lines of research that have never been explored before.