Name: Binge Marketing: The Best Scenario for Building Your Brand (en Inglés)
Price: 21020.00 CLP
Availability: InStock
Author: Postma, Carlijn
ISBN: 9781911671046

Formato

Libro Físico

Autor

Carlijn Postma

Editorial

Lid Publishing

Idioma

Inglés

N° páginas

232

Encuadernación

Tapa Blanda

Dimensiones

21.3 x 13.7 x 1.8 cm

Peso

0.23 kg.

ISBN13

9781911671046

Categorías

Economía conductista
Marketing

Binge Marketing: The Best Scenario for Building Your Brand (en Inglés)

Carlijn Postma (Autor) · Lid Publishing · Tapa Blanda

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Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Binge Marketing: The Best Scenario for Building Your Brand (en Inglés)"

How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience? And how do you ensure that everyone tells the same story on all those channels? Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Hollywood. Binge Marketing is not another stuffy marketing book, but a refreshing look at marketing in the 21st century. With this advice handed to you in this book, you can be sure that people will want to listen to your story. Not just one episode, but as a loyal and committed reader, viewer or listener. Compare your brand with the scenario of a very good television series and consider every single statement and marketing activity you put out there as an episode of that series. As a true showrunner you can build on your own loyal and involved audience.